Who we are

About The BeLoved Body Spot

Soft Serve CBD by The BeLoved Body Spot was created with one simple goal in mind — to help people feel good in their own skin. Founded in 2018 by Shelley and Wendy, two longtime friends and wellness professionals in Long Beach, California, our journey began while we were working together at a local salon. What started as a small, passion-driven idea to bring natural relief and self-care to our clients quickly grew into something bigger.

When the pandemic hit in 2020, like so many small businesses, we faced unexpected challenges. But our commitment to helping others heal and care for themselves kept us moving forward. We adapted, grew, and continued creating clean, high-quality CBD products that deliver comfort, calm, and connection — even in uncertain times.

At The BeLoved Body Spot, we believe self-care is more than skin deep. Every product we make reflects our values: using ingredients that are good for both people and the planet, operating with transparency and accountability, and always putting kindness and community first. We’re woman-owned, heart-led, and proudly rooted in teamwork and compassion.

Soft Serve CBD is our love letter to self-care — crafted to soothe pain, ease tension, and elevate everyday wellness. Whether you’re managing discomfort, seeking calm, or simply taking time for yourself, we’re here to support your journey with honesty, integrity, and care.

Because when we take care of ourselves, we’re better able to take care of each other. 💛